TOBY KEITH BRINGS MEZCAL TO THE MASSES
(Nashville, Tennessee), singer, songwriter and entertainer Toby Keith has extended its brand beyond the music in many ways, and his latest project aims to create an entirely new market segment. Is about to release a wild shot Mezcal Toby Keith, the hand of 100% agave green spirit, authentic in its Mexican heritage until the worms on the bottom of the bottle. Toby Keith Songs
“I’ve always been fascinated by Mexico and drink mezcal,” said Keith. “It’s part of my life. Mexico is a theme running through many of my songs, including my recent single,” Bullet in the gun. Tradition and history of mezcal is magical for me, and back to 16 century, the soldiers celebrate the defeat of his enemies. ”
Keith noted that the agave worm in every bottle of mezcal is not a true ornament. “It was not for the species,” he said. “He is there to be eaten. It is believed that the worm will bring an incredible experience and everyone is different. There is a gap in the beverage market for the common man, so it seemed natural for me to start a business Sales Toby Keith Mezcal. ” Toby Keith As Good As I Once Was
Savage Shot will be imported by Shaw-Ross, a leading importer and supplier of wines and spirits.
“Toby has the ability to create a global community and our distributors are able to carry this message to the market,” said Vincent Viola, chairman of the shot and beer, which has partnered with Kate Wild Shot . “This partnership will create a new category for the spirits industry, there are few products on the market compared to the number mezcal of Tequila.”
This is a completely original version of the legendary drink was developed in the past 18 months. “Tequila is essentially tasteless compared to mezcal, partly because of Mezcal” cooked “in a completely different way,” said Viola. “The green heart of the agave (Pinas) are prepared on the wood, which gives the smoke flavor of the finished product. And do not forget that this is not the worm. Every bottle we put the agave worm, which lives only in the plant itself. Folklore says that when eaten, the worm acts as an aphrodisiac. ” Toby Keith I Love This Bar
Viola also stresses: “Toby Keith does not follow trends, start shooting and wild is unique, as the man himself.”
And Toby has some advice for potential customers: “You want to drink tequila, but I think it goes down much easier is the fact that I believe should be available.”.
Toby Keith is one of the forces experienced artists and famous in his time, having begun his career because of his self-written a hit “was to be a cowboy.” Almost 18 years later, continues to write, sing, create and produce music that dominates the charts with his latest album, bullets in the gun made its debut at the top of every genre Billboard Top 200. His concert tours have attracted over a million fans for 10 consecutive years, and was again nominated for the prestigious Academy of Country Music Show of the Year, an honor he received twice.